PRIVACY POLICY

for thesoftstep.com

Last updated: 02 November 2025

1. About this Privacy Policy

This Privacy Policy explains how Incubated ltd, trading as The SoftStep (“we”, “us”, “our”) collects, uses and protects your personal data when you use our website thesoftstep.com (the “Website”).

We are committed to protecting your privacy and handling your data transparently and in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

2. Who we are

Registered company name: Incubated ltd
 Trading name: The SoftStep
 Company number: 11928696
 Registered office: Asm House, 103a Keymer Road, Bn6 8ql, Hassocks, England, BN6 8QL

Contact email: [email protected]

For the purposes of data protection law, we are the “data controller” of your personal data.

3. The data we collect

We may collect and process the following types of personal data:

3.1 Information you provide to us

  • Name
  • Email address
  • Contact details
  • Account information (if you register)
  • Any information you provide when contacting us or submitting forms
  • User Content (e.g. comments, reviews, uploads)

3.2 Information we collect automatically

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and usage data
  • Cookies and tracking data (see Cookie Policy)

3.3 Information from third parties

We may receive data from:

  • Payment providers
  • Analytics providers (e.g. Google Analytics)
  • Social media platforms (if you interact with us through them)

4. How we use your data

We use your personal data for the following purposes:

  • To provide and operate the Website
  • To manage your account (if applicable)
  • To respond to enquiries and provide customer support
  • To improve our Website, services and user experience
  • To send service-related communications
  • To send marketing communications (where permitted by law)
  • To comply with legal obligations

5. Legal bases for processing

We rely on the following lawful bases:

  • Contract: where processing is necessary to provide services to you
  • Legitimate interests: to operate, improve and secure our Website
  • Consent: for marketing communications and certain cookies
  • Legal obligation: where required by law

6. How we share your data

We may share your data with:

  • Service providers (e.g. hosting, payment processing, analytics)
  • Professional advisers (e.g. legal, accounting)
  • Regulatory authorities or law enforcement (where required)
  • Business partners (if relevant to services you use)

We ensure that any third parties respect your data and process it securely.

7. International data transfers

If your data is transferred outside the UK, we will ensure appropriate safeguards are in place, such as:

  • UK-approved standard contractual clauses
  • Transfers to countries with adequate protection levels

8. Data retention

We will only keep your personal data for as long as necessary to:

  • Fulfil the purposes we collected it for
  • Comply with legal, accounting or reporting requirements

When data is no longer needed, it will be securely deleted or anonymised.

9. Your data protection rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, contact us at: [email protected]

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

10. Cookies

We use cookies and similar technologies to:

  • Ensure the Website functions properly
  • Analyse Website traffic
  • Improve user experience
  • Provide relevant content and advertising

For more information, see our Cookie Policy.

11. Data security

We take appropriate technical and organisational measures to protect your personal data against:

  • Unauthorised access
  • Loss or misuse
  • Alteration or disclosure

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

12. Children’s privacy

The Website is not intended for children under 18 without parental involvement. We do not knowingly collect personal data from children without appropriate consent.

13. Third-party links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their policies.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date.

Please check this page regularly to stay informed.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: [email protected]