Be a hero, help save the planet! It needs you!
You can rebuild a forest from only £1.67 a tree
We don't simply protect the same forests, meadows and wildlife. Every new SoftStep member expands what's protected. You pay to plant a tree, we plant a tree. You pay to protect wildlife, we expand the habitats being protected. Simple and transparent.
★★★★★Trusted by 1000s+Taking small steps for nature.
The same land, 40 years apart.
Every year, around 10 million hectares of forest are lost globally, roughly the size of Portugal. We're here to help fight the loss of forests, and we need you to join the thousands of people making a difference every day.
10m hectares of forest are lost globally every year. It's time to #ExpandTheForest.
Drag the image to move through time
What we're doing to change things
- Teaming up with farmers and land owners
- Finding people who care and don't want to see nature vanish
- Building forests, protecting wildlife habitats, supporting bee and wildflower meadows, and more
Across all our contracted partners
Helping make a difference globally
Tree planting and environmental impact campaigns
Expected to be planted by our members
Small steps. Happy members.
- ★★★★★Verified Review
“Honestly, this was an easy yes for me. Clear idea, good cause, no overcomplication 🌱”
SarahBrighton, UK - ★★★★★Verified Review
“I appreciated that I could actually understand what my contribution was helping to support. That matters to me.”
RichardSurrey, UK - ★★★★★Verified Review
“Signed up this morning 🐝🌼 Love the idea of giving wildlife a little more room to thrive.”
ChloeManchester, UK - ★★★★★Verified Review
“I’m not massively into environmental stuff, but this felt practical and worthwhile, so I joined.”
TomBirmingham, UK - ★★★★★Verified Review
“Very impressed with the transparency. It feels reassuring to know what the project is actually doing.”
EmmaToronto, Canada - ★★★★★Verified Review
“More bees? More flowers? Say less 😂🐝”
JackVancouver, Canada - ★★★★★Verified Review
“My daughter was the one who got excited about it first. Now she asks me if ‘our bees’ are doing well 🌻”
LauraOttawa, Canada - ★★★★★Verified Review
“I like projects where you can see a real outcome. SoftStep feels much more concrete than just donating into a general pot.”
DanielCalgary, Canada - ★★★★★Verified Review
“This is such a beautiful idea ❤️ Happy to be part of it.”
SophieBerlin, Germany - ★★★★★Verified Review
“What I liked was the simplicity. I understood the idea in a few seconds and it felt like something useful to support.”
MartinHamburg, Germany
Forest restoration in the spotlight.
Wider coverage of tree planting and woodland recovery.
29 January 2025 · Environment Native tree planting begins a rainforest’s return in Devon.
Read the story
21 March 2025 · Environment A new national forest, with 20 million trees planned.
Read the story GOV.UK 21 March 2025 · Official announcementThe Western Forest: a long-term commitment to woodland.
Read the announcement
You pay to plant a tree. We plant a tree.
- Plants · Planting You pay to plant a tree. We plant a tree.
Today we have access to farmland across the UK for growing saplings, and we are constantly reaching out to forestry departments and private landowners so the protected footprint can keep growing.
- Protects · Protection Protect the forest that is actually standing.
We work with independently checked forest protection projects and focus on protecting real woodland, not simply the forest we hoped would be there.
- Expands · Expansion Every new member expands what is protected.
The goal is to replicate the model across Europe and beyond: more members, more saplings, more contracted land and a wider protected footprint.
- Supports · Wildlife Protect the habitat an endangered species lives in.
If planting a sapling is not your thing, the same support can go towards protecting the forest and habitat that wildlife depends on while it recovers.
- Restores · Restoration Expand the habitats being protected.
SoftStep is designed to connect simple contributions with wider habitat recovery in a way that stays straightforward and transparent.
One action.
Five real steps.
What happens after you join is simple. Your contribution starts with one clear choice, becomes real environmental work, expands what is protected and ends with impact you can understand.
- Choose
Choose what you want to protect.
Plant a tree, support wildlife or back habitat protection. The first step should be simple, tangible and clear.
- Act
You pay to plant a tree. We plant a tree.
Your contribution is connected to planting, contracted woodland, protected habitat and environmental projects.
- Expand
Every new member expands what is protected.
More members should mean more land, more planting and more environmental work, not the same footprint protected again.
- Restore
Wildlife gets more room.
Forests, bees and vulnerable species benefit when the habitat around them is protected and allowed to recover.
- See
Simple and transparent.
The link between your contribution and the work being supported stays easy to understand.
Where we work
From growing saplings across the UK to independently checked forest protection and wildlife habitat projects, the aim is simple: expand what is protected as the SoftStep community grows.
A growing nursery in every country.
Today we have access to farmland across the UK for growing saplings, and we're constantly reaching out to forestry departments and private landowners. Next we replicate the model across Europe and beyond.
Protect the forest that's actually standing.
We work with Verified Carbon Standard REDD+ projects, so CO2 is offset through a route that's been independently checked. We measure the forest that's actually standing, not the forest we hoped for.
Protect the habitat an endangered species lives in.
Not everyone feels strongly about a sapling. If £7 to plant a tree isn't your thing, put that same support towards protecting the forest an endangered species depends on while the habitat recovers.
- Verified member feedback
- Independently reviewed conservation model
- Traceable project locations
What else we're doing
Not every step towards a better planet starts with planting. SoftStep also supports pollinators, cleaner environments and wildlife rehabilitation, because healthy habitats are built from more than trees alone.
Bees do far more than make honey.
They pollinate the plants, crops and wildflowers that keep whole ecosystems alive. Supporting bee projects strengthens local biodiversity beyond planting trees.
Cleaner places start with what we leave behind.
Sometimes the softer step is simply picking up what somebody else left behind. Cleaner, safer environments are small actions that genuinely add up.
Give recovering wildlife somewhere safe to recover into.
Protecting nature means protecting the animals that depend on it. We support rehabilitation habitats and safeguard vulnerable species while the surrounding environment recovers.
How we're helping fight global de-forestation
While we own our own land, we focus on exclusive contracts with woodland and forest owners, helping prevent them from resorting to selling their land to governments, large-scale farming operations or construction companies. We also work with farmers and government-owned land globally, and combat habitat loss for all kinds of wildlife.
Acres protected
Acres of protected forestry land across all our contracted partners.
Tree planting representatives
Tree planting representatives globally.
Profits to impact
100% of profits go to tree planting and environmental impact campaigns.
Trees over five years
1 million trees expected to be planted over the next 5 years by our members.
The SoftStep Stamp
Working with companies to make their carbon footprint that little bit softer.
We work with companies to reduce their impact on the planet. It's a simple system: you pay to plant a tree for every customer, or lorry, or anything else you want. We then work with you to quantify your current carbon footprint and see how much you're offsetting by planting trees.
Similar to an energy efficiency rating on a boiler, we provide a rating that shows how soft your carbon footprint really is.
See our business section
3 great tips to having a softer carbon footprint
These do not replace large-scale forest protection, but they are practical ways to keep the same idea moving through everyday life: grow something, use less and think more carefully about what you eat.
Grow something yourself.
While this does not reduce your carbon footprint on its own, it does help towards carbon offsetting. If everyone in the world did this, we would be in a much better place.
Use it less.
If it makes noise, makes light or moves, there is a good chance it is consuming some form of fuel. Use it less and, mainly, be conscious about it.
Eat healthily. Eat local. Waste less.
We are not pretending to be vegans or vegetarians, but mass consumption of meat has a huge impact. Where possible, avoid heavily processed choices and think more carefully about where food comes from.
Good people. A growing difference.
- ★★★★★Verified Review
“I was a little sceptical at first, but the way everything is explained gave me confidence. It feels genuine.”
AnnaMunich, Germany - ★★★★★Verified Review
“I can’t give much of my time, so supporting a project like this financially is a good fit for me.”
LukasCologne, Germany - ★★★★★Verified Review
“Simple, useful, positive. I joined straight away ✅”
CamilleParis, France - ★★★★★Verified Review
“There is something very motivating about seeing a project grow over time. It makes the support feel more personal.”
JulienLyon, France - ★★★★★Verified Review
“Bees deserve all the help they can get 🐝💛”
ÉlodieBordeaux, France - ★★★★★Verified Review
“I’ve been trying to make better choices for the environment, and this felt like a very manageable one.”
ThomasLille, France - ★★★★★Verified Review
“For me, trust is everything. I want to know what I’m supporting and where the impact is. SoftStep does a good job of making that clear.”
JonathanLondon, UK - ★★★★★Verified Review
“Joined for the wildflowers, staying for the tiny fuzzy workers 😂🌸🐝”
MiaMontreal, Canada - ★★★★★Verified Review
“I started cautiously with a small amount. The updates made me feel comfortable continuing.”
FelixFrankfurt, Germany - ★★★★★Verified Review
“I know one person can only do so much, but lots of people doing a little can still add up to something real. That’s what appealed to me.”
ClaireToulouse, France
1 person can make a difference. 1 million people can make a change. We're here to round up the million.
One tree today.
A forest, little by little.
It starts with someone kneeling down to plant a single sapling. With care, time and more people joining in, that tree can become part of a thriving woodland. Little by little, we can grow forests together.
A beginning.
And a forest grows around it.
AI-generated illustration of planting and future woodland growth, not a documented before-and-after project.
So now you know this, how much do you think a tree is worth?
These leafy towers create the air you breathe, help animals grow, feed our oceans with oxygen and are working daily to save our planet.
Plant your first tree today