It's time to save the bees!
SoftStep provides habitat protection and restoration services for environments used by bees and other pollinators. Customers choose a plan; we arrange the work through specialist partners and landowners.
It's crazy to even write that, but it is that serious. The collapse of the bees is happening.
The collapse of the bees is happening.
Here’s the reality of what’s happening to the bees, and why waiting isn’t an option anymore.
- In the past decade, we’ve lost nearly half of our pollinators.
- Entire regions of the UK have fields that fall silent each spring: no bees, no butterflies, no sound of life returning.
- Over the past 75 years we have lost roughly 90% of lowland meadow and pastures.
- The headlines in the news show it all: massive loss of bees globally.
Stats sourced from the BBC.
Meadows are disappearing, and the bees go with them.
- 97%of the UK's wildflower meadows have been lost since the 1930s.Source: Plantlife
- 13bee species have already disappeared from the UK since 1900.Source: Friends of the Earth
- 35more UK bee species are now at risk of extinction.Source: Friends of the Earth
What we're doing
Giving farmers another option.
There's no hiding it: landowners and farmers are struggling, so many are turning to selling land to pay the bills. We're giving them an alternative. We lease land and work with restoration specialists to turn it into wildflower meadows. The farmers get money, the bees get flowers.
Building bee habitats.
We don't simply add bee hives to an empty field and class that as supporting bees. SoftStep coordinates habitat work with the relevant landowners and restoration specialists, who carry out the work on site and build the wider ecosystem around them. Planting flowers is just one of the steps: we introduce bee-friendly bugs and birds, build water sources and much more.
We never farm the honey.
Most bee-focused charities farm honey, replacing the honey the bees need to stay healthy with sugar. We're not a charity, and we're not farming honey.
The Habitat Expansion Method
A logical system: choose a habitat service plan, and SoftStep coordinates delivery with landowners and restoration specialists.
Why it’s different: many conservation models protect the same area however much they raise. With us, each plan purchases restoration work on wildflower meadows and forest edges, delivered step by step through our partners.
Once land is secured, landowners and restoration specialists revive it, turning neglected fields into thriving habitats for bees, insects and wildlife. From wasp-eating birds to ladybirds, bee hives and butterfly zones, we nurture every metre for pollinators to flourish.
Simple, transparent, and effective: every plan adds restoration work to the map.
Expanding the meadow, plan by plan.
We combat habitat loss for all kinds of wildlife while reversing the impact civilisation is having on the planet.
- New customers join
When a new customer joins, we arrange the next plot of meadow restoration with landowners and specialist partners.
- Meadow expansion
Restoration specialists prepare the site, add nutrients and then cultivate the flowers and ecosystem needed to help the habitat grow.
- Habitat nurturing
Once a meadow is established and full of flowers, partners introduce everything bees and other wildlife need: hives and bee hotels, butterfly nests, hidey-holes for hedgehogs, and more.
From £4.95 a month. Cancel online any time.
Don't just take our word for it
- ★★★★★Verified Review
“You guys felt different. I’m not guessing where my money goes. I can see the new patch my plan helped protect and watch restoration updates roll in. It’s tangible, which I love.”
ElizabethLincolnshire · Monthly customer since March 2025 - ★★★★★Verified Review
“Our kids track the meadow map in the update emails. It’s the first time we’ve been able to point to a spot and say, ‘we helped protect that.’”
Max & ClaireSouthampton · Proud family saving bees - ★★★★★Verified Review
“Transparent team, proper ecological guidance, and steady progress photos. Watching a tired field start to return with native flowers over the season was the proof I needed that this model works.”
James BBournemouth - ★★★★★Verified Review
“This made immediate sense: every new member means more work on the ground. Seeing exactly how it works gave me confidence.”
Nicholas D.Guildford - ★★★★★Verified Review
“I’m a retired farmer so I understand the effects caused by mass farming and over development. It’s nice to find a company trying to make an active change.”
AndyHeckington - ★★★★★Verified Review
“I’m not much of a nature loving person, even though I pretend to be when I put my welly boots on and go to the pub, but I have seen the places I’d usually walk my dog shrinking rapidly. So thought I’d do my part and sign up. A great idea to be honest.”
AdeleCoventry
Your plan helps expand wild habitat across the UK. #ExpandTheMeadow
Expanding nature, one step at a time.
SoftStep started with a simple idea: what if every person could help reclaim lost wild meadows, not symbolically, but in real, expanding land?
Most conservation models protect the same space again and again. We do the opposite. Every new customer plan adds new restoration work, growing the total area rather than repeating the same acre.
We began with wildflower meadows, then expanded into forest edges, hedgerows, and rewilding projects, restoring habitats for bees, birds, and beyond.
Our model is simple and scalable: more people means more land protected. No one-off campaigns. No recycled impact. Just steady, measurable growth.
SoftStep isn’t a charity. It’s a habitat restoration service.
From £4.95 a month. Cancel online any time.
Your questions
What exactly do we do?
We acquire or secure land and work with farmers and landowners to protect and restore forests and meadows, plant native trees, and expand biodiversity corridors.
What does my payment pay for?
Your payment purchases the habitat protection or restoration service described in your plan. SoftStep coordinates delivery through specialist partners and landowners.
How do we measure impact?
By land and life: square metres protected, trees planted, and connected habitats, not by pounds raised. We track forest expansion and meadow protection month by month.
How do I see my impact?
Every plan corresponds to a defined service (m² of habitat and/or number of bees). Project locations and progress updates are shared where available, with the level of detail depending on the partner and project.
How do we prevent overcrowding bees?
We link bee adoptions to meadow capacity. As a guide, 1 acre ≈ 4,047 m²; about 8 hives per acre; each 100-bee adoption pairs with 5 m² of protected meadow to keep ecosystems balanced.